The MarTech Minute: Programmatic ad spend, Google recruits PayPals COO and Iterable gets $60 million
Summary
“With Lift Acceleration Program, we aim to empower organizations to make the right decisions across all stages of the customer journey, by establishing the right operating model, culture, digital foundations and connections,” said Barbara Venneman, global head of Deloitte Digital’s advertising, marketing and commerce practice. “We have grown through our recent acquisition of RhythmOne, and now through this evolving partnership, we will be able to offer exclusive solutions for advertisers looking to succeed with TV retargeting,” said Tremor Video Chief Revenue Officer Anthony Flaccavento. The company plans to use its latest round of funding to expand its core platform, invest in new technology and scale its global offices located in San Francisco, New York City, Denver and London. In her new role, Harris will oversee product development, commercialization, strategy and finance and will work closely with CEO Jason Davis, President Josh Neckes and CTO Matt Walker. “She is a proven leader with a track record of driving stellar results — two things that will undoubtedly factor in ensuring stronger business outcomes for both MiQ and the clients we service,” said Reardon.