IDC Names Salsify a Leader in Product Information Management (PIM) for Commerce
Summary
BOSTON--(BUSINESS WIRE)--Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, has been named a Leader in PIM for Commerce by International Data Corporation (IDC) in a new MarketSpace vendor assessment. The IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019 Vendor Assessment, which can be downloaded here, identifies syndication, ease of use, and data model flexibility as strengths that separated Salsify as a Leader in the study. “Winning on the digital shelf requires managing and distributing vast amounts of information across every channel, making data modeling flexibility a critical need in every PIM. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. Hundreds of the worlds biggest brand manufacturers, including Coca-Cola, Bosch, GSK, Asics, Rawlings, and Fruit of the Loom, use Salsify every day to stand out on the digital shelf.