SugarCRM Reimagines the Future of Customer Experience
Summary
The time-aware foundation is one-of-a-kind, recording, storing and making available all the data needed to intelligently forecast the future for businesses of all sizes. “I think the potential is there for this to have a significant impact by using machine learning and time coefficients to detect anomalies and patterns and could be a game-changer for surfacing more successful next-best actions and recommendations.” One of the great failings of the majority of CRM systems, SugarCRM’s time-stamped data helps customers dig deep, uncovering insights that provide answers to questions that were previously unanswerable, such as the average amount of time leads spend in the pipeline and at what stage, by reviewing the actual progression of leads over time. All of that activity is recorded, and it’s how we measure our performance.” Powered by Sugar Discover, SugarCRM’s wide-ranging analytic insights platform, the database is available for customers to access when they’re ready to find answers to complex questions, locate anomalies, study patterns, decipher data or compare recent performance to a select period in the past. “When you’re only seeing a snapshot in time, you don’t really understand your customer or your business, and you certainly don’t have the ability to intelligently predict the future,” said Rich Green, SugarCRM Chief Technical and Product Officer. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty.
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