Two Lessons Healthcare Can Learn from the Grocery Industry
Summary
While the grocery and healthcare industries are very different, a comparison reveals two lessons about delivering the types of experiences consumers value. On the other hand, the grocery industry offers numerous opportunities for consumers to save money by clipping coupons, using loyalty cards or taking advantage of other discounts. Although healthcare organizations may not have traditional sales or deals like the grocery industry, they can help ensure patients are aware of and use no-cost and low-cost services. Patients are often unaware that they are eligible to receive certain preventive screenings and services without having to meet a deductible or make a copayment. Not only does this show patients their opinion is valued, it helps providers gather the insights they need to measure satisfaction and make improvements.
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