Persado Joins Adobe Premier Partner Program
Summary
Adobe’s top-tier partner designation recognizes a select group of highly complementary, best-in-class solutions that extend Adobe Experience Cloud capabilities. “This exciting partnership will extend Persado to even more innovative marketing leaders around the world and enable us to create greater value for our current clients using Adobe Experience Cloud.” “Persado’s language generation platform arms marketers with robust tools to personalize and optimize their word choices, at scale, across channels, and throughout an entire customer journey,” said Amit Ahuja, vice president of ecosystem development at Adobe. By unlocking the power of words, companies win every customer moment, experiencing dramatic new levels of brand engagement and revenue performance. The Persado platform uses sophisticated AI, data science, computational linguistics, and machine learning to generate the perfect message by leveraging the world’s most advanced language knowledgebase of more than one million tagged and scored words and phrases. Companies can gain full visibility with quantifiable results and data-driven insights to identify the trends and language that wins every moment in the customer journey while ensuring the message always reinforces brand voice.