Undertone and TVadSync Join Forces to Unify Digital and TV Experiences, Creating an Unequalled, Cross-Platform Targeting Engine
Summary
Through this partnership, brands will now be able to combine custom and one-to-one quality ACR (Automated Content Recognition) TV viewership data, with Undertones premium reach, and award-winning digital creative. “We have long sought to find a digital partner to complement the power of our large and growing TV database together with our enhanced analytics capabilities,” said Ronan Higgins, founder and CEO of TVadSync. Perion is a global technology company that provides agencies, brands and publishers with innovative solutions that cover the three pillars of digital advertising. TVadSync provides access to viewing history from 2 out of top 3 smart TV OEMs that represent over 80% of US market share, delivering the broadest, most accurate insights for brands across planning, buying, targeting, and more. This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion.