Rubicon Project Announces DOOH Integration with IZON Network
Summary
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced its integration with IZON Network, Inc (OTC: IZNN). “Digital-out-of-home continues to be a rapidly growing channel for reaching audiences from an omnichannel marketing standpoint and provides an opportunity for achieving a more unified view of the consumer,” says Michael Chevallier, VP, Sales, Rubicon Project. “Leveraging IZON’s network allows brands and DSPs an opportunity to achieve a more holistic consumer advertising experience; Rubicon Project provides DSPs access to DOOH inventory alongside video, audio, mobile app and display in one unified interface.” Built on top of the IZON server, IZON Digital Media Network is a proprietary media and entertainment platform for both premium and niche marketplaces that targets premium captive digital-out-of-home audiences. IZON is an innovator in creating proprietary media & entertainment platforms for premium & niche marketplaces which reach highly targeted captive digital out-of-home audiences. With a rich feature set for the golfer that include IZON Side Games, Tournaments and a proprietary Companion App courses are finding an entirely new way to provide additional value to their customers.