Genius Central Celebrates 20 Years in Business
Summary
Genius Central, founded in October 1999, is celebrating 20 years in business providing essential components of the supply chain to the natural and specialty grocery industry. Processing over $2 billion in orders annually, the company’s mission to provide effective, high-quality, and affordable supply-chain technology and services to buyers and sellers is accomplished through their online and mobile solutions, including BUYiQ, SalesGenius, SupplierGenius, and others. Genius Central was founded by four partners, including the husband-and-wife team of Linda and Jim Sheehan, who currently serve as the CEO and Senior Vice President of Operations, respectively. Knowing that many independent retailers would not have the resources to create these services for themselves, the Sheehans formed Living Naturally (now Genius Central) to fulfill those needs. It consists of respect for their business models coupled with the willingness to provide a technical solution that benefits all parties in the supply chain.