Adobe buys VR creative tool Oculus Medium

▤ Summary

Medium is a VR creative tool that lets users sculpt, model and paint in an immersive environment. Going forward, Adobe intends to use Medium to build out a portfolio of VR, 3D and immersive design services for creative professionals. The company said Medium complements Adobes existing 3D and immersive offerings, including Photoshop, Dimension, After Effects, Substance and Aero. " Notably, Deguy is the founder of Allegorithmic, the 3D texture Adobe bought in January in an effort to bring more video and motion graphics tools into creative cloud. " For Adobe, both purchases line up with the companys continued investment in creative tools, as well as its acquisition-based approach to bringing new technologies into its portfolio.

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