Getting started with campaign automation

▤ Summary

Automated campaign flows are essential for marketers to send relevant and personalized emails at the right time. “Cynthia, are you ready to take the next step?” “Here’s a gift from us to help celebrate your special day Julian!” “Thanks for staying with us for 3 years and counting” “Don’t forget to book an appointment for your annual filter cleaning” “Ten tips and tricks for getting the most out of your new video editing software.” “Now that you’ve learnt all about data protection, it’s time to get on board!” “Your membership is about to lapse. Once you have a clear plan and the necessary content, the next step is simply dragging and dropping all the components onto the campaign flow canvas and connecting them in the right order. You can use filters and timers to control the flow and to ensure that each individual recipient receives the right follow-up messages at the right time. Simply start a test run directly from the campaign editor, and you can easily mimic the behavior of real recipients to see if every part of your flow functions the way you envisioned it.

▦ Linked Companies

Tripolis

$1M to $5M