M.R. Asks 3 Questions: Bryan de Lottinville, Founder & CEO, Benevity | Sandhill
Summary
In our conversation, Bryan shared why he believes Benevity and its clients will, together, shape a new story of innovative and scalable ‘Goodness’ that strengthens both the social fabric of our communities and the role of corporations in the world. To make the vision of corporate purpose a reality, companies need to have infrastructure in place to support all kinds of activities—from charitable giving and volunteering to activism, mentorship programs, sustainability initiatives, diversity and inclusion efforts, and more. Bryan: We try to meet companies and people where they are and help them ascend a spectrum of engagement around purpose that moves from passive, transactional interactions to those that are more experiential and likely to lead to cultural impact. The trends are showing us that people want to take steps, big or small, to address issues that matter to them, whether it’s through the products they purchase, the actions they take to give back or through the lifestyle choices they make. This is the inspiration behind our Missions solution, which uses gamified tech to encourage positive daily actions like biking to work, eating less meat, reducing plastic waste, using more sustainable products, becoming aware of unconscious bias, and more.
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