MDR Unveils Innovative, E-commerce Platform Accelerating Sales and Marketing Success in the Education Industry
Summary
Designed to drive increased performance for sales and marketing leaders, MDR ConnectED Cloud provides unparalleled access to education institution data, personnel contact information and valuable firmographics as well as the ability to create targeted audiences at the click of a button. With the new MDR ConnectED Cloud platform, customers will experience an innovative, easy to use - and always on - way to access MDR’s accurate data to efficiently accelerate targeted engagement and conversion across the U.S. Pre-K, K-12 and higher ed marketplace. “Our goal is simple – provide our customers with the highest quality data and reach capabilities delivered with speed and efficiency through innovative tools and services. As an increasing number of our customers adopt account-based sales and marketing strategies, MDR’s ongoing investments provide critical sales enablement and marketing engagement potential, optimization of CRM and Marketing Automation investments plus important data hygiene and compliance support.” MDR’s ConnectED Cloud platform is the gateway to three, innovative tools designed to enhance access to, and usage of, MDR’s high quality district, school, and personnel data and insights. For more than 50 years, MDR has provided insights and structure to the complexities of the education marketplace through unique institution and personnel data and analytics.