Yeply - Bicycle repair services scaling up in Europe
Summary
In 2018, after having serviced nearly 6,000 bikes in the greater Helsinki metropolitan area, the concept was finally ready to be launched across markets in Europe. According to Science Direct and European Parliament this means that we have increased cycling by 1,200,000 km, saved over 200,000 euros for the society and reduced the annual greenhouse gas emissions of over 100 cars. Making buying easy and business profitable - We offer only a seasonal service package, covering all the basic needs of our core customer –the average, everyday cyclist. The concept includes using social media, digital marketing-, printed guerilla marketing, leveraging existing customer data and joining forces with different partners. That approach means the profitability of the operator is not as good as in Yeply’s concept due to the extra unprofitable movement of the vans.