Lytics Offers Core CDP Solution to Help Organizations Create a Single View of the Customer to Create Personalized Experiences

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▤ Summary

Organizations can begin with a core CDP solution to unify data for a real-time single view of the customer while also using engagement scoring tools to create personalized online, mobile, and social campaigns. The next step provides Intelligence, allowing organizations to surface insights around what drives customers to accelerate their journey towards specific marketing outcomes while activating messaging across all channels. Regit co-founder Terry Hogan explained, “We were a very data rich business, to the point where we were overwhelmed with information and needed to organize it better so we could identify the right offers for the right customers at the right time. Organizations can unify data and surface insights in order for marketers to deliver and automate a personalized journey based on customer behavior and preferences to improve overall efficiency and drive growth. Headquartered in Portland, Oregon, Lytics is led by marketing and technology veterans who’ve held leadership positions at Webtrends, Airship, Tripwire, and Puppet.

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Web and Content Management

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Customer Data Platform Marketing Technology SaaS

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