Marketing Strategy
Summary
Within social media, there’s a number of platforms we can break it down to – Twitter, Pinterest, Linkedln, Facebook and Instagram being some of the top communication channels. In a HubSpot 2018 survey, 58% of consumers stated that they want to see more video content from their favourite brands: You’d think Facebook was dying down especially after its privacy violation breach, but you’d be surprised to know that the platform is still peaking. Similar to a website blog, you can create a Facebook group through which you can interact with your most loyal followers and give them expert advice about your brand and products. This works great in the food industry as chefs and restaurant owners share their most trusted recipes, discounts and updates with their customers through private groups. Moreover, you’ll be able to enhance your brand image and expand your reach with Pinterest because 80% of pins are repins, which means your followers will share your content as long as it’s good!