Customer loyalty solutions startup Froogal raises $1 mn from angels
Summary
Froogal Innovations, a customer loyalty and engagement solutions provider, has raised $1 million in a seed round from a group of US-based angel investors. The Hyderabad-based company, which also has an office in Plano, Texas, will use the capital raised to expand into more Indian cities including Mumbai, Chennai, Bengaluru and Gurugram, and further its product line. It also leverages emerging technologies such as AI (artificial intelligence) and ML (machine learning) to empower companies with better customer engagement tools. Froogal Ascend is a customer loyalty management platform that enables experience tracking, data-driven analytics, marketing automation through SMS, email and push notifications. The idea behind the inception of Froogal was simple – we wanted to help businesses build long-term relationships with their customers at a time when brand loyalty is on the decline,” said 24-year old Chowdhary.
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