Strategy Analytics: Empathetic Technology: A Path to a More Engaging & Personalized HMI?
Summary
Assessing the tangible user benefits of empathy in consumer tech, a new report from the User Experience Strategies group at Strategy Analytics has found that combined with artificial intelligence to allow a learnt, predictive and independent response, empathetic technology has the potential to make human-machine interaction far more engaging and personal. But optimizing HMI further - through the combination of AI with emotional data - could provide the frictionless and delightful experience valued by consumers.” Added Paul Brown, Director, UXIP, “Artificial Intelligence is starting to deliver tangible user benefits in consumer tech and more meaningful use cases will be introduced based on Natural Language Processing (NLP), machine learning and empathetic technologies. The question still remains: just how much very personal, emotion-driven data will consumers actually be prepared to share?” About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry.