Avaya Appoints New Channel Leader to Accelerate Growth and Drive Adoption of New Solutions Including Cloud, Subscription Models
Summary
Brinton will be responsible for Avaya’s channel sales strategy, driving growth and profitability by supporting the success of its extensive network of partners, distributors and resellers, while building and managing enablement programs focused on recruiting, educating, and empowering this important route-to-market. Prior to Mitel, Brinton’s two decades of leadership included a number of key senior management roles for companies in the networking and communications industry. “Avaya continues to attract remarkably high-caliber talent, with a mandate to transform the company as the partner-of-choice for communications solutions spanning SMB to the Enterprise with an emphasis on cloud and new subscription models,” said Frank Ciccone, Avaya senior vice president, North America Sales. “I am also excited about the opportunity to build the partner infrastructure to help drive the success of the new Avaya Cloud Office UCaaS offer resulting from the recent partnership with RingCentral. Avaya has tremendous market presence and brand strength, and I look forward to enabling growth and strengthening the company’s sales channel, and creating a consistent approach to programmatically identify, target, and recruit partners that align with the company’s goals to bolster our channel and better meet the needs of our customers.” Businesses are built on the experiences they provide, and every day millions of those experiences are built by Avaya (NYSE: AVYA).