Strandview Capital | Strandview Capital Makes 2nd Investment Into Insellerate
Summary
The simple-to-use yet sophisticated system delivers almost instant lead engagement, real-time sales and marketing resource management, as well as an effective prospect nurture program. “The trend in CRM and enterprise software in general is specialization within industry verticals, and InSellerate addresses a clear need in the market for a more tailored solution in the mortgage sector. The company founders are Mike Sekits and Kevin Covert, two industry veterans with a combined 50 years of experience in the financial services and technology sectors. Strandview Capital is following the same investment strategy employed by Mike Sekits in three successful funds he previously co-founded: namely, financial services focus, lead investor role, and active “hands-on” approach to building partner companies. Founded in 2014 by mortgage professionals who understand the challenges lenders face every day, InSellerate empowers them to optimize all consumer lead channels, increase prospect conversion and maximize sales opportunities, making marketing and origination systems far more efficient.