London-based Trouva raises €19.8 million to further expand its unique object curation business across Europe | EU-Startups
Summary
By enabling customers to discover beautiful, hard-to-find products, handpicked by the world’s best curators from Shoreditch to Stockholm, Trouva ensures they no longer miss out on finding just the right thing for them, wherever in the world it may be hiding. The marketplace connects its network of independent boutiques with a wider global customer base they wouldn’t otherwise have access to, powered by its proprietary software platform for bricks-and-mortar shops, handling everything from inventory management through to logistics. After appointing former Uber and Betfair exec, Niall Wass, as Chair in November 2018, Trouva continues to build a world-class leadership team to take on the legacy online marketplaces. We will be using this latest investment to grow international demand and are excited to officially launch in Germany as we start to broaden our customer base and expand into new European markets. We’re thrilled to bring Juliet onboard as CMO with her experience developing and managing high-profile brands.” Alex Loizou, Co-founder at Trouva, says: “We’re excited to be taking one more step towards solving one of the biggest questions in retail today: ‘Where do you go if you are looking for inspiration, and you don’t know what you want?’.