First Rate Exchange Services Selects Sparkling Logic SMARTS for Enterprise Decision Management

▤ Summary

Las Vegas, NV, November 13, 2013 --( First Rate will initially use SMARTS to implement a cross-channel pricing service to provide quotes for customer’s foreign currency requests.Sales quotes and discounting is determined based on a number of factors including contractual agreements, wholesale prices and availability, seasonal demand and consumer behavior, marketing and promotion, and competitive pressures.Las Vegas, NV, November 13, 2013 --( PR.com )-- Sparkling Logic today announced from Building Business Capability 2013 that First Rate Exchange Service, the UK’s largest supplier of foreign currency, has selected Sparkling Logic SMARTS decision management system as part of their new IT platform to support aggressive plans to diversify their customer, product, and market coverage.Sales quotes and discounting is determined based on a number of factors including contractual agreements, wholesale prices and availability, seasonal demand and consumer behavior, marketing and promotion, and competitive pressures.Currency rate setting in many cases is based on live rates and the new pricing service will enable new levels of speed and flexibility in changing pricing rules and will replace and eliminate any duplicated logic that exists in the existing online and branch-based order capture systems.In addition, First Rate has identified several future opportunities for SMARTS decision services including enabling alternate delivery addresses for delivery of travel money ordered online, and monitoring and optimizing stock levels of FX and Travel Money Cards.“First Rate’s unparalleled reputation for customer service and innovation has put them at the forefront of the FX market,” says Carole-Ann Matignon, Sparkling Logic’s CEO, “We are very pleased to have been selected as First Rate’s enterprise decision management solution.“Additional Resources- Request a free Sparkling Logic SMARTS evaluation - http://SMARTS.sparklinglogic.com/register- Follow @SparklingLogic on Twitter - http://twitter.com/sparklinglogic- Read Sparkling Logic Blog - http://blog.

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