Integral Ad Science Acquires ADmantX, Market Leading Provider of Semantic-Based Solutions for Contextual Advertising
Summary
With the volume of digital content booming and increased data privacy concerns worldwide, contextual relevance has never been more important to the advertising industry. “ADmantX shares our bold and disruptive vision to use science as the foundation of building innovative and effective solutions,” said IAS CEO Lisa Utzschneider. The addition of our leading cognitive and linguistic intelligence technology to IAS will supply the industry with powerful and precise tools to drive ad adjacencies and increase customer engagement without limiting scale and optimize publisher content inventories,” said ADmantX CEO Giovanni Strocchi. With the use of its unique NLP cognitive technology, ADmantX allows advertisers and publishers to match ads to relevant content at a granular page level, ensuring personalized brand safety (Brand Care) whilst - using its interest profiling and Artificial Intelligence (AI) modeling layer - creates their detailed 1st party consumer profiles so that campaigns can be tailored for maximum impact. ADmantX works with global clients including FT, Sky, NBC Universal, Ikea, Thompson Reuters, Experian, Manzoni, Dentsu Aegis, TIM, Amnet, Simple Agency, Accuen, RCS Group, Mondadori and Ogilvy and is integrated with leading DSPs and SSPs.
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