Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers

▤ Summary

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Amobee, a global advertising technology company, today announced a partnership with LiveRamp® (NYSE: RAMP)—the trusted platform that makes data accessible and meaningful—to expand Amobee’s identity solution with deterministic-based, privacy-compliant marketing by integrating LiveRamp’s IdentityLink™. Amobee’s CTV solution provides marketers with sophisticated audience-based planning technology in order to efficiently meet key performance indicators, manage new business and streamline technical complexities they face in a converging world. “Amobee’s ability to utilize IdentityLink as part of Amobee’s overall identity solution will help advertisers in all verticals solve for frequency capping, targeting and attribution with meaningful, anonymized people-based marketing that ensures transparency, independent measurement and reporting.” “Brands are very focused on making a direct connection with their consumers; they spend a lot of time building consumer journeys and looking at behaviors, but that means nothing if it can’t be activated against,” says Autumn White, Executive Vice President of Digital and Managing Partner at Horizon Media. This is the next step in building the relationship between brand and consumer with relevant messaging and frequency management.” Recognized as a Leader in the Forrester New Wave™: Cross-Channel Video Advertising Platforms report, Amobee’s new Converged ID solution allows advertisers to reach the maximum number of consumers and households, creating a desired audience for precision targeting across devices as well as enhanced frequency capping at the deterministic level instead of device-level. Coupled with our Authenticated Traffic Solution, we are providing end-to-end addressability for inventory across display (including cookie-less), mobile and CTV.” Unique to Amobee, the alliance also brings LiveRamp’s brand datasets and select third-party partners into Amobee’s Audience Segment Builder priced as a percent of media spend, featuring purchase history, online intent, in-market attributes, geolocation, demographics, behavioral data and more.

▦ Linked Companies

Amobee

$25M to $50M