Your Data Strategy Holds the Secret to Customer Loyalty in Financial Services, Exasol Survey Finds
Summary
In a sector where security and compliance are front and center, and heightened customer expectations mean the demand for fast information is higher than ever, those who arent paying attention to their data strategy could be losing out. More than half (54%) of respondents find that customers have higher expectations around their experience when interacting with FSI organizations than ever before, which is making loyalty increasingly difficult to earn and maintain. In addition, 41% of respondents agree that regulations such as PSD2 and GDPR are further impacting financial services organizations’ ability to develop and improve customer loyalty initiatives. As FSI companies step up their sophistication in data analytics and increase their adoption of technologies like AI and machine learning, the skills and demands required mean that some are challenged to leverage them effectively. A robust sample of almost 457 online interviews were completed across three key geographic markets: For more findings from the 2019 Data Strategy and Customer Loyalty in Financial Services Organizations Survey, visit https://www.exasol.com/en/community/resources/resource/data-strategy-and-customer-loyalty-in-financial-services.
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