2020 B2B Buying Disconnect Report: Buying Software In The New Decade

▤ Summary

This latest research from TrustRadius underlines how marketers are increasingly out of touch with how enterprise buyers are sourcing and procuring software and services. " The gap Jones is referring to as seen in the report is that 77% of buyers say that it is very important to understand the cons before making a purchase. Key findings and takeaways from the study include: Vendors are now more likely to use reviews with prospects than not. The average buyer consults 5.1 different sources of information to make a purchase decision. Each month 400,000 B2B technology buyers use over 200,000 verified reviews and ratings on TrustRadius.com to make informed purchasing decisions.

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