Factual Announces Strategic Partnership With Mitsui & Co. to Bring Location Data-Driven Offerings to Japan
Summary
In showcasing examples from dozens of markets around the world, Factual has quickly found opportunity working with both global and local customers in a short period of months. “By using Factual for our key client’s campaigns, we were able to target ads to our core audience, the affluent segment living in luxury neighborhoods, based on real behavioral attribute data,” said Hiroki Ito, Head of Cadreon Japan. As a programmatic, data-only solution, we were able to use Factual with our usual ad delivery platforms, allowing us to swiftly implement it into ongoing campaigns. Moving forward, we plan to utilize Factual in a wide range of compatible platforms, including Facebook.” “There is an untapped opportunity for companies in Japan to incorporate location, and Factual is the right leader to help implement a location strategy across their businesses,” said Takuya Sugiyama, General Manager of Digital Marketing Business Div., Mitsui & Co. “Mitsui will support companies in understanding and engaging their customers to make more strategic business decisions by leveraging Factual’s location data and through partnership with our subsidiary Legoliss Inc, which offers consulting and support in building customer data platforms (CDP) to enhance data utilization. To learn more about how Factual’s location and device data enables the world’s leading marketers to better understand consumers, reach audiences with precision and measure campaign effectiveness, visit www.factual.com.