From stand-up comedian to digital marketer: How insights from past careers can improve what we do
Summary
hosted a joint panel session discussing the unconventional routes that people have taken into the digital industry, with speakers sharing their previous experiences as everything from chefs to academics to midwives. But it also served to demonstrate how bringing a wide-range of people together from a diverse array of careers, experiences and perspectives can result in stronger, effective and more informed digital marketing. “The result was a lip sync battle for the ages, where we transformed our campers into a fully choreographed and costumed pop-band – confidently performing on stage in front of the rest of camp to One Love by Blue. My knowledge is good but having some of the best SEO experts in the country around me helps a lot.” For some, stumbling upon a previously unexplored array of technological and creative possibilities has been the catalyst for their shift into digital. Their background also means that presenting facts, expert quotes and data backed up by reliable sources – the very backbone of any self-respecting news piece or feature – should be second nature.