Freddie Harrel raises £1.5 million for afro hair extensions start-up
Summary
Freddie Harrel has taken everything she knows about fashion, beauty and influencing and is turning her attention to her start-up RadSwan, which is on a mission to disrupt the afro hair care market. For reference, in the US in 2017, only 0.2 per cent of all funding went to black female founders out of a total of $85 billion, so it’s no mean feat for Harrel to be raising this much at such an early stage. Nisha Dua, of BBG Investors, a fund focused on female founders leading consumer tech start-ups, said she is thrilled to back RadSwan. “Black women have no ownership over the synthetic hair supply chain, resulting in products and a buying experience that completely misses the mark for today’s consumer,” explained Dua. It’s this depth of insight that excited us, and brought together a diverse group of female investors to back RadSwan.” You can sign up to RadSwan wait list now and keep an eye on Harrel’s Instagram page to learn more about the growing start-up.