How to Have More Productive Brainstorming Sessions

▤ Summary

Here’s how to make yours more productive: Imagine walking into your conference room one morning, pointing to people at random, and telling them they’re going to brainstorm: They’d feel clueless about what they should be contributing or what you might want to hear. When you make brainstorming sessions a way of life at your office, you create a culture where employees are always prepared to think about new ideas. Schedule your meetings early in the day, but give people time to get oriented so their brains aren’t on their inboxes. Giving your brainstorming sessions a few definitive guidelines will allow your team to think creatively within those set bounds and come up with effective solutions. Setting a timer and asking the team to spitball as many ideas as possible in five minutes is a great way to make everyone feel comfortable around each other.

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