FIT:MATCH revolutionizes apparel retail with AI-powered shopping match platform; Announces collaboration with Brookfield Properties
Summary
For brands and retailers, it’s about driving higher conversion and lowering returns, while providing valuable customer data that enables future targeting based on fit, product design relevance and inventory planning precision. Joining the inaugural FIT:MATCH studio experience will be four great direct to consumer brands who will not only benefit from this transformative technology, but also have access to a new experiential channel of distribution. Michelle Kluz, founder of Urban Savage, the former CEO of Pure Barre, and a competitive distance runner, launched her athleisure brand as a tribute to fashion, luxury, and feminine power. The FIT:MATCH digital platform will also feature a growing selection of 15 other direct to consumer brands who will not only benefit from this transformative technology, but also have access to a new experiential channel of distribution. “We are always looking for ways to introduce new concepts and experiences to our shopping center communities, while also providing brands a platform to expand their business,” said Patty Hirt, Director of Retail Development at Brookfield Properties, the landlord of Baybrook Mall.