e-Spirit Debuts Next Generation Hybrid CMS
Summary
The FirstSpirit hybrid CMS helps business users thrive in the face of these complex challenges to deliver hyper-personalized content to their customers with unprecedented ease, scale and agility. We are the only vendor with a platform offering the best of both of these worlds, making the full, fragmented customer journey manageable for marketing and IT professionals alike,” said Andreas Knoor, chief product officer and e-Spirit board member. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform—which includes a hybrid (headless+) CMS, AI-driven personalization and omnichannel marketing capabilities—for individualized and synchronized content delivery across all channels to differentiate their companies and turn customers into lifelong fans. e-Spirit, founded in 1999, is part of the adesso Group and has offices in 16 locations in the US, Germany, Great Britain, the Netherlands, Switzerland, Austria and Asia Pacific. Customers include international brands and corporations such as L’Oréal, Lancôme, Commerzbank, BASF, Bosch, Belk, Carter’s, Reitmans, Urban Decay, Olympus, Santander Bank, Sterling Jewelers and many others.