Clarín Embraces MicroStrategy HyperIntelligence™ to Fuel its Digital Transformation
Summary
Clarín’s employees, including more than 400 reporters, will be able to make rapid-fire decisions about the performance of their content distributed across print, digital, and mobile channels – insights that will help the newspaper generate higher subscriptions and keep costs down. “ The insights from the cards paint a real-time picture for journalists and editors, and that snapshot tells them what’s happening with their published content and how many times it’s been clicked on. This innovative use of authentication could project an employee’s image and role as he or she approaches the various TV screens on the walls of Clarín’s newsroom and office space. As we move along this digital transformation journey, we believe cutting-edge technology such as MicroStrategy, paired with the right team and a creative approach, is the best way to generate value for the business. Our relationship with MicroStrategy continues to yield valuable results, and we look forward to building future innovations with MicroStrategy’s technology,” added Mr. Giudici.