Loyalty Program Expert Jim Costello Joins Incentive Solutions as Executive Vice President
Summary
Incentive Solutions, as part of its commitment to provide clients with industry-leading strategic direction and support for their B2B sales and loyalty programs, has announced the appointment of Jim Costello as Executive Vice President. Most recently Executive Vice President and General Manager of the Incentive Division at Meridian Loyalty, Costello’s services were highly sought following Meridian’s acquisition this past summer. He brings a deep strategic understanding of behavioral economics and how to use that knowledge to help clients build loyalty and improve sales and profits and shareholder value.” Jim Costello, who has worked for the likes of Maritz, Meridian, and Carlson Marketing, chose to join Incentive Solutions for the company’s investment in technology, its willingness to incorporate client feedback into its software development, and its modular approach to cloud-based SaaS applications. “Incentive Solutions already has the scalable, plug-and-play platforms that other incentive companies are trying to duplicate, which create vastly enhanced opportunities for speed, flexibility, and creativity. From the beginning, ISI has focused on delivering more than just reward fulfillment, setting out to innovate the incentive industry by utilizing and developing emerging online technologies.