Spell & The Gypsy Collective Launches on Workarea Commerce Cloud to Support New Growth Initiatives
Summary
With Workarea, the team embarks on the next phase of their business with a single technology platform to implement rich customer experience improvements across their websites and retail points of sale. Their new approach leverages Workarea Commerce Cloud’s multi-site capabilities which lets their team efficiently manage unique, content-rich shopping experiences in different markets. Now with Workarea, having the ability to preload campaigns, homepage changes and promotions our team can plan weeks in advance, with robust testing and approval processes. Spell & Gypsy Collective is implementing a modern omnichannel commerce strategy that includes brick and mortar as well as pop-up stores. "The flexibility of the Workarea platform has enabled us to develop a Point of Sale application that perfectly meets our company requirements.