Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals
Summary
“Brands have a tremendous opportunity to leverage social media ads this holiday season for authentic storytelling that will drive more revenue during the most critical time of year,” said Robert Rothschild, VP and global head of marketing for Smartly.io. “Consumers are flocking to highly visual platforms like Instagram and Facebook as new marketplaces to find holiday gifts – and they expect digital ads they encounter there to blend seamlessly into their browsing and shopping experience. Brands that create and deliver visually engaging social ads and use a combination of both video and still images will likely see their campaigns resonate with shoppers, spurring them to convert quickly. Reaching your target audience on their turf Visually imperative categories, such as Apparel and Beauty, traditionally thrive on paid social because creative can easily convey an item’s top selling points. We combine creative production and ad buying automation with outstanding customer service to help 600+ brands scale their results – not headcount – on Facebook, Instagram and Pinterest.
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