Outbrain Powers Native Discovery for Publishers’ Newsletters
Summary
This integration enables publishers to create and monetise the best online experiences for their audiences across all content formats including webpages, mobile apps, and now newsletters. With Ividence’s solution, Outbrain can easily integrate into newsletters via standard HTML formats, offering publishers additional monetisation capabilities beyond their owned and operated sites. Thus, publishers must expand their monetisation channels and grow new revenue streams to support their business,” said Victor Charpin, Head of Platforms at Outbrain. A third of the world’s Internet-connected population explore and discover information through our feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations. Ividence’s solution provides new revenue sources for more than 300 newsletters in 10 countries in Europe and the Middle East with premium publishers like Le Monde, G+J, Prisma, Marie Claire, Axel Springer, AT, Mediahuis, etc.
