[Funding alert] Experian invests in mobile marketing platform Vserv
Summary
While the deal size and amount were undisclosed, the company stated the investment was in line with its vision to boost financial inclusion, by ensuring a friction-free digital onboarding experience for its consumers. In a statement, Sathya Kalyanasundaram, Country Head and Managing Director, Experian India, said, This partnership will bring a combination of Experians data, analytics, and technology expertise along with Vservs targeting solution to a large internet user base. The team believes that currently, over 45 percent of Indias adult population has no access to credit. Thus, one of the biggest challenges faced by the BFSI sector is lack of information in acquiring customers to enable financial inclusion. The team believes that this partnership will build on the companys initiative to enable financial inclusion by expanding the scoring to new-to-credit (NTC) customers using its in-house analytics capabilities.
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