Iconic French Brand Damart Warms Up with Centric Fashion PLM
Summary
Damart, the legendary French brand specializing in thermal apparel for women, men and children, has selected Centric Softwares Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals. “With 100,000 SKUs (Stock Keeping Units) annually, we need a standardized online collaborative system that can store all of our data,” explains Patrick da Conceicao, Supply Chain and Transformation Manager at Damart. Damart is the historic brand of the Damartex group which today brings together 10 complementary brands in the Fashion & Ready-to-Wear sectors (Damart, Afibel, La Maison du Jersey and Xandres) and Home & Lifestyle (Sedagyl, Delaby, 3Pagen, Magic Showcase, Coopers of Stortford and Happy Days), making up a leading offering in the booming senior market. The Damartex group relies on the specifics of each market and sells differently according to the brand and the country, allowing its customers to discover the complete offer on catalog, to order at any time online, to buy in store or collect at a relay point.
Classifications
AskAI Classifications
LabelsLinked Companies
