Strategy Analytics: Prime Day and Alexa Catapult Amazon to #2 Tablet Spot Globally
Summary
The global tablet market continued to consolidate and shrunk 4% year-on-year in Q3 2019 at 38.2 million units shipped, begging the question, can other vendors replicate the success of Amazon’s services and ecosystem strategy? Eric Smith, Director – Connected Computing said, “Apple released a slightly larger seventh generation iPad with keyboard support in Q3 2019 for the same price as the previous model, helping drive shipments 4% higher year-on-year. Larger revenue gains for the company hint at a strong mix of iPad Pros compared to the previous year, as Apple wholesale ASPs (average selling prices) rose by 9%.” Chirag Upadhyay, Senior Research Analyst added, “Huawei shipment volumes fell 18% as the US-China trade war restricts its ability to compete outside of the domestic Chinese market. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need.