Western Michigan University Expands School Communications With Mvix Digital Signage
Summary
In addition to the main campus in Kalamazoo, WMU has eight regional sites throughout Michigan and Florida, including locations such as Grand Rapids, Lansing, Detroit, Traverse City, and Punta Gorda.Prior to the digital signage implementation, each regional site had to provide their own messaging solution, whether that was paper bulletins on cork board signs, cardboard posters or PowerPoint presentations on USB drives.As a result, the university marketing team found it difficult to create consistent branding and messaging due to the lack of an organized, straightforward communication system.The Mvix cloud-based digital signage network has provided Western Michigan University complete flexibility in scheduling and publishing branded messaging while remaining an efficient and easy-to-maintain solution for the IT staff.To date, the Mvix platform powers over 50,000 active screens for clients including Virginia Tech, NASA, Sodexo, Discovery Channel and the University of Washington.