Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.
Summary
A couple of weeks ago, I was watching an episode of my favorite local SEO news roundup in which Ignitor Digital’s Carrie Hill mentioned a meat vending kiosk. The company has already earned some pretty awesome unstructured citations from the likes of Bloomberg with this product marketing strategy and they’re planning to open ten more kiosks in the near future. Their 200+ midwestern units provide granola, Greek yogurt, pasta, wraps, beverages, and similar on-the-go fare, and they donate leftovers to local food pantries. I let my imagination meander and jotted down a quick list of things people might buy at various off-hours, if a machine existed outside the storefront: What if customers who do their morning bike ride at 5 AM knew they could stop by your client’s kiosk to fix a punctured tire? These pages could give excellent driving and walking directions for each unit, explain how to use the machine, feature reviews and testimonials for that location, and perhaps highlight new inventory.