Goldman Sachs Leads $37M Investment in Cogito’s A.I. for Call Centers
Summary
Cogito, one of the startups working to enhance businesses’ call center operations with sophisticated analytics software, has scooped up $37 million from investors to try and take its business to the next level.Cogito is part of a movement to help companies boost their customer service centers and other business operations with data analytics, artificial intelligence technologies, and other software tools.AmplifAI developed software that uses machine learning algorithms to understand behaviors used by top-performing employees in order to create training programs that can be used by the rest of the staff.The bigger picture is that as corporations have grown larger, they’ve invested large sums of money in processes and technologies to make their operations efficient, Feast says.Feast wouldn’t share specifics about Cogito’s planned product enhancements, but he says they will involve making the software’s instant guidance for employees “richer,” “more contextually aware,” and more customized to the client’s brand.
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