3D Scanning Technology from HP to Provide NFL Players with Custom Cleat Recommendations

▤ Summary

This dual hardware and software platform captures 3D scans of the foot, foot pressure measurements and dynamic gait analysis to create uniquely individual digital profiles, and uses proprietary algorithms to match the digital profile of a player with previously scanned 3D images of Nike, Adidas and Under Armour football cleats.“We are proud to have HP onboard as an official sponsor and have the ability for the League and each of its 32 clubs to tap into their innovative 3D scanning technology,” said Renie Anderson, Senior Vice President of Sponsorship and Partnership Management for the NFL.As part of the NFL’s ongoing commitment to enhance player health and safety, the league’s Musculoskeletal Committee, which analyzes injury data and trends and studies injury mechanisms and prevention, selected HP’s FitStation platform for its ability to produce uniquely individualized data to inform shoe selection that best matches the anatomy.FitStation is reinventing the in-store retail experience for shoppers with innovative, end-to-end footwear technology that provides precise fit and individualized products.With FitStations 3D scanning capabilities, it collects the customers foot length, width, and volumetric data and compares that to the available shoes to determine the most ideal fit.

▦ Linked Companies

HP

$1B+