b8ta Raises $50M in Series C Funding
Summary
b8ta, a New York and San Francisco, CA-based Retail-as-a-Service company, closed $50 a Series C equity funding round. To date, the company’s retail presence has seen over 50 million product engagements and launched more than 1,000 brands on its platform. By the end of 2019, b8ta will operate 25 flagship locations worldwide ─ including its first international location in Dubai opening this December ─ equal to more than 45,000 square feet of experiential retail space, nearly doubling its retail footprint this year. With Ark Marketplace, any retailer or landlord will be able to apply the same technology platform found in b8ta stores today to monetize the marketing value of their floorspace. Today, Ark Marketplace powers b8ta’s 19 flagship locations, the reimagined Toys”R”Us stores in the U.S., The Market @ Macy’s, Forum (b8ta’s new fashion and lifestyle concept), and other retail experiences for leading brands, including Google, Nike, Bose, and many others.