Folloze Advances Intelligent Personalized Marketing With $11M in Series B Funding
Summary
SAN MATEO, Calif.--(BUSINESS WIRE)--Folloze, the leader in applied hyper-personalization, today announced a series B funding round of $11M and the addition of Peter Isaacson, CMO of Demandbase and Sydney Sloan, CMO of SalesLoft to its advisory board, as well as industry veteran Brian Gentile as Chairman of its executive board, to help shepherd its vision for an important new paradigm for B2B marketers - Full-Funnel Personalized Marketing. “The B2B buying process has changed dramatically in recent years, from the traditional funnel-based perspective to a customer-led, real-time journey and high-value experience,” said Etai Beck, CEO and co-founder of Folloze. “The ability of marketers to identify audiences of one within ABM accounts and map out distinct but interrelated roles in the buying process is essential to driving relevance. Its Personalized B2B Marketing Platform enables enterprises to power tomorrow’s B2B buying journey by delivering full-funnel hyper-personalization at any scale, across multiple channels and use cases, while generating deep engagement intelligence for sales. Folloze clients quickly and easily create a richly personalized journey for each of their customers by combining external and internal data, artificial intelligence, and precise sales and marketing orchestration, resulting in dramatically improved demand generation, increased customer conversions, higher levels of ABM program success, and campaigns that drive greater return-on-investment.
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