Aptean Introduces New Identity
Summary
ALPHARETTA, Ga., Jan. 29, 2018 (GLOBE NEWSWIRE) -- Aptean, a leading global provider of mission-critical, industry-specific software solutions and support, has introduced a new, modern identity to reflect the company’s transformation and expansion since its formation five years ago.In addition to a new logo and visual identity, Aptean is introducing new positioning to describe what the company does and its importance to customers.Since Aptean’s formation in 2012, the company has grown significantly through acquisition, adding 16 product lines to its portfolio of offerings.“Whether through acquisition or innovation, our track record proves our dedication to offering industry-specific software to solve the problems of every production supervisor or customer relationship manager who has said ‘there has to be a better way’ to do their work.”In today’s fast-paced, highly competitive economy, organizations don’t have time to waste forcing homegrown software, spreadsheets and one-size-fits-all solutions to do things they were never designed to do.