IU invests $400,000 in Zio Inc., a marketing data technology company

▤ Summary

The company was co-founded by CEO Angel Morales and IU graduate Reuben Vandeventer, who is its chief data scientist. How likely is this customer to leave my retail brand, disengage from my physical stores or stop buying a specific product line? Simply put, Zio takes the guesswork out of optimizing the value of a retailers shopper community and replaces it with science. "Many organizations struggle with getting the insights from data science back into the operating groups, which can then use the information to make better decisions. Zio not only delivers insights on that data, but we have also optimized that process in such a way that our learning system can pivot with the business while requiring little effort or attention by customers.

$ Funding

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