Rise in Auto Leads Via Mobile Devices Signals Consumer Experience “Nurturing” is Key to Auto Industry Growth
Summary
The trending on site traffic creates a clear opportunity for manufacturers to leverage their first-party data as part of a website personalization and media strategy.By adapting their sites to deliver relevant messaging to the most engaged visitors, manufacturers can optimize spend by targeting it more precisely and increase conversions throughout the year by personalizing websites.With increased access to consumer behavior data, marketers are poised to gain a clearer understanding of exactly how their target customers interact and engage with their brands and models online, across multiple channels,” said Will Margiloff, CEO of IgnitionOne.“Our Q4 findings clearly set the stage for marketers to not only engage consumers in the channels that reflect their increasingly mobile lifestyles, but to nurture that journey every step of the way.Powered by the IgnitionOne Score™, our proprietary data solutions and methodology allow marketers to create unique, one-to-one communications with both prospects and current customers to convert highly-interested users into qualified leads.
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