VideoAmp Acquires IronGrid Data Services; Launches Data & Emerging...
Summary
Party to the acquisition, VideoAmp has launched its Data & Emerging Products Division to enable technology platforms, marketers and media companies to make decisions about how television viewership across all screens impacts business outcomes.“Acquiring IronGrid is a major, strategic step forward in our mission to unify linear TV and digital video advertising,” said Ross McCray, Co-Founder and CEO, VideoAmp.“From targeted, index-based advertising to programmatic insertion or true cross-screen measurement and attribution, the need for clean, reliable, household-level TV viewership data has never been higher.The company also announced that it has forged an alliance with Inscape, a wholly owned subsidiary of VIZIO and leading provider of ACR technologies, cross-screen metrics and the largest single source of opt-in smart TV viewing data available in-market.Our software solutions enable marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising.
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