Berkshire Hathaway HomeServices New York, New England and Westchester Properties Launches Next-Generation Marketing and Technology-Support Platform
Summary
The platform is designed to afford agents expanded tools, integrations, and partnerships, all automatically, without cumbersome learning curves. “While technology is the chief driver of real estate marketing, much of the learning and implementation rests in each individual agent’s hands. Rather than having to maneuver through multiple platforms, the vast majority can be accessed and executed through a single key stroke.” “Berkshire Hathaway HomeServices is fully committed to investing in technology that continuously empowers our agents to succeed,” said Katie Redican, VP Operations of Berkshire Hathaway HomeServices New York Properties, New England Properties and Westchester Properties. Some of the new company created materials include: reports to all leads captured using the company’s preferred open house sign-in platform or through social media ads, and e-cards to competitor agents. And lastly, as a benefit to BHHS customers, BHHS Connect features a concierge platform that gives buyers the opportunity to access a multitude of amenities and resources as they transition from one residence to another “We are extremely confident that by leveraging this level of proprietary technology, our sales executives will have the most compelling technological tools in the industry, at their disposal,” concluded Adams.